We partnered with Chase Bays initially to tackle the over bloated infographics on their social media marketing efforts. We conducted an audit to determine what resonated best with their target audience. The result?

A sleek product shot paired with revamped callouts that showcase each of their handcrafted motorsports products. We then applied the new graphic language to various communication and marketing channels. We also developed a new, flexible, color system to showcase their premium line products, limited edition releases, and seasonal promotional campaigns.