Bilingual Generation tasked us with rebranding their Language Preservation Collectives, aiming to simplify and distinguish their various programs. The challenge was to create cohesive yet distinct identities for the Language Preservation Collective, Language Preservation Teaching Collective, and Language Preservation Family Collective.

Our solution involved highlighting the theme of communication, simplifying the names to 'School', 'Home', and 'Alumni' for inclusivity, and using a unique color palette for each collective. This approach not only made the names more manageable but also enhanced the visual distinction between the programs, creating a unified yet diverse brand identity.